PokerStars India has recently signed Nawazuddin Siddiqui as its brand ambassador and it has also launched India’s first ever television commercial featuring him. PokerStars has taken this step to popularize the game among Indians and to gain a wider reach among the audience.
They have shot three different commercials where Nawazudding can be seen in different situations and it also leaves the audience to understand whether Nawaz is bluffing or not.
The advertisement features Nawaz where he can be seen trying to use a poker chip as money. He can be seen attempting to take on a role which is inspired by James Bond and you can also see him analyzing the behaviour of people in a cafe. This commercial emphasizes on the several poker skills which are necessary for playing the game and it eventually leads him to the poker table.
Talking about the association with PokerStars, Siddiqui said, “Poker has intrigued me a lot over the years and now I have understood that you only hone your skills of poker with experience. PokerStars is one of the most trusted poker brands globally which is popular because of its several online tournaments which gives an opportunity to the audience to try their skill in poker.”
“I am looking forward to improving my skills in the following years as this would also give me an opportunity to learn from the poker pros and experts at PokerStars India,” he added.
Mr Ankur Dewani, CEO, Sachiko Gaming Pvt. Ltd said, “Nawazuddin Siddiqui is one of the most popular faces of Bollywood who has made his own path for achieving success in life. He is resilient and determinant. These qualities relate with the professional poker players. I don’t think we could have found anyone better for this association. I look forward to many more associations with him in the future.”
The advertisements were produced with creative agency Ogilvy with an aim of engaging a mass audience so that people get familiar with the game and try their hands in the game of poker.